For decades, the automated phone system—the Interactive Voice Response (IVR)—was the necessary evil of customer service. We all know the drill: “Press 1 for Sales, Press 2 for Billing, Press 3 to shout ‘Agent!'” It was a clunky, time-consuming maze designed for the system, not the customer.
In business, trust is everything. Whether you’re selling products, hiring employees, or closing deals, people expect your information to be accurate and reliable. One small mistake—like a wrong phone number, a fake document, or incorrect order details—can damage your credibility and cost you customers.