The current corporate environment has tight profit margins and quick timelines. But for business-to-business (B2B) companies seeking to grow, one big challenge has emerged: the costly manual lead sourcing and fragmented internal outreach. Industry data shows that sales representatives spend more than 10% of their time each week manually searching for prospects, a time that could be used to close sales. At the same time, buyers now complete nearly 70% of their evaluation journey anonymously before ever contacting a vendor.