The second quarter of 2026 is seeing a clear “Intelligence Pivot” in the business world. Gone are the days of considering a call center in India merely as a cost-effective solution. Now, we are talking about intelligence for outcomes. The focus for businesses in the US and Europe has shifted from “answering calls” to incorporating advanced digital nerve centers capable of handling the challenges posed by generative AI, real-time sentiment detection, and a post-automation economy.

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