Outsource customer support services is the lifeblood of every organization since it allows key audiences to interact directly with the firm’s brand and internal personnel. According to Microsoft, 90 percent of Americans consider customer service when determining whether or not to do business with a firm, and 58 percent of those who experience bad customer service would switch organizations. Due to expansion or other pressing concerns, your organization may not be able or willing to acquire, train, and retain customer service support workers. One of the most important customer service decisions you’ll make as a business owner is to outsource customer support services or maintaining your customer service in-house.